Welcome to the boutique at MiAmor, Birmingham’s most stylish prom and evening wear store…

MiAmor Boutique is the hottest destination for fashion-forward, celebrity style prom and evening wear. Having been an established store in Birmingham for many years, we’re delighted to now offer our stunning collections nationwide – online. Passionate about offering gowns for any shape, size, and occasion, each of our gowns are handpicked and carefully selected. Offering styles from a selection of the world’s most renowned designers, including Sherri Hill, Pia Michi Primavera, and Jovani, MiAmor Boutique is the place to be for your dream red-carpet gown – whatever the occasion! We have over 500 dresses in store and more displayed in store than online.

Celebrities such as Danielle Lloyd, Holly Hagan, Luisa Zissman, and model Demi Rose Mawby, all choose The Boutique as their go-to for their red-carpet gowns. So ladies, if you want to look and feel like a celebrity for your special occasion, then shop online with us today. You can also visit our Birmingham store for more stunning styles, where our trained staff will be happy to assist you in finding your perfect dress.

Our NEW store price promise ‘We will price match any dress from any online company or store based in the UK’ upon the time of purchase.

* Interest-free payment plans are available in store, and a small deposit can secure your dream dress *

* Prices in store may differ to prices on-line*